BigB to shoot TV campaign to promote fruits

Amitabh Bachchan

Amitabh Bachchan

‘Yudh’ star Amitabh Bachchan is set to shoot TV campaign to promote Maharashta’s fruit produce after being appointed as the brand ambassador for the state Horticulture Ministry.

BigB announced on Twitter yesterday that he has been named as the brand ambassador for the western state's Horticultural Ministry.

"We have done a few print campaigns in this regard but on August 3, we are going to do some work for the TV as well," Bachchan said on an event in Delhi to mark India's triumph over polio.

As per the reports, he said "I have dedicated myself to the polio campaign and though we have made India polio-free, my services to the campaign shall continue for any future noble cause in this direction"

Amitabh Bachchan, who is also the face of Gujarat tourism, is already a face of Gujarat tourism and polio eradication campaign.

"Being associated with polio campaign for the last one decade and having many medical episodes during my career, my respect for the Indian medical profession has only grown. So, promoting nation's health or Gujarat's culture or Maharashtra's fruit produce, I am always ready to volunteer for a good cause," Bachchan said.

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