StarPlus’s Iss Pyaar Ko Kya Naam Doon...Ek Baar Phir which was produced by Sphereorigins, completes 300 episodes successfully on September 4, 2014. The show went on air on August 26, 2013 after the huge demand and popularity of the first season 'Iss Paar Ko Kya Naam Doon" also produced by Sphereorigins. The show made a mark in the television industry by showing a marginal increase in the TVT numbers week after week in the time slot of 6 pm. Thus it has set a trend of making 6pm the new prime time for daily soaps. The show recently completed its one year on August 26, 2014. Mr. Sunjoy Waddhwa - CMD, Sphereorigins says, "I am highly obliged by the great applause received from the audience for the show because of which we have successfully completed 300 episodes and also completed a year recently. Also the TVT numbers have shown a marginal increase week after week which is a great boost for the show. I congratulate the entire team of the show for their effort and thank the audience for their immense support". Previously we had reported that Shlok (Avinash Sachdev) and Aastha (Shrenu Parikh) have parted their ways, as the latter wants to expose Niranjan’s (Manish Wadhwa) ill plans. While Shlok has been supporting Niranjan in this battle, Anjali (Geetanjali Tikekar) has sided with Aastha. Amongst a number of instances where the lovebirds have fought with each other, their latest argument has been over a newspaper. Shlok wanted to read the same newspaper which Aastha was reading. The lead female protagonist insisted that she would read the newspaper first. An angry Shlok tore the newspaper in half, thus upsetting Aastha. On the other hand, Niranjan has blocked Anjali’s bank accounts thus leaving her penniless.