Meiyang Chang
Youth-base show of Zing, Pyaar tune kya Kiya is set to launch its second season this Friday. The youth oriented channel launched its first ever real love inspired series in May. Presenting emotionally charged narratives, the show instantly touched the right cord as it showcased a chapter from everyday life, artfully packaged through communications.
For season 2, Zing is inviting viewers to share their own love stories through a unique promo narrated by host Meiyang Chang. Reiterating their ideology of direct viewer engagement, youth icon Chang invites fans and viewers to share their love stories with the world, the best of which will be turned into an episode and showcased on the show itself! This initiative has been undertaken to make the 2nd innings a lot more special for the show’s discerning fans.
Season 1 drew curtains to a compelling fanbase with 44 perfect increase in viewership in four months, thereby effortlessly steering ahead of competition. Not only this, participating in the show’s success was the cast of Ek Villian as Shraddha Kapoor – Sidharth Malhotra got on the Pyaar tune kya Kiya bandwagon too! On the other hand, popular household figures such as Sara Khan, Pratyusha Banerjee were others who contributed towards the show’s popularity meter.
Anurag Bedi, EVP & Business Head of Zing shares, “We continue our commitment to cater to the younger generation. Keeping this in mind, Zing developed an overall communications plan that targeted every platform with special focus and attention spent on connecting with the youth through their language. Riding high on insights that electronic media has a wider reach, we aggressively marketed our show on TV. Looking back, we are delighted to share that Pyaar tune kya kiya delivered well on both the key parameters – content and connect.”