Riteish co-produced the with Uttung Thakur.
“Bollywood’s support for our movies will definitely help the Marathi film industry. We have a limited budget. We spend approximately Rs.1 crore or Rs.2 crore, including the film’s promotion. In that kind of budget, it is difficult to reach out to everyone,” he said.
“Bollywood stars help to make our movies reachable to a wider audience. For instance, when Riteish worked with me on ‘Balak-Palak’, he used social media to promote it. Bollywood actors acting in Marathi films will also help,” Jadhav told IANS here.
He also says that the audience, which consists of a large number of youngsters, also feels Marathi cinema is “cool” if Bollywood lends support.
The “Time Pass” director also believes that producers who work on Hindi movies should buy rights from Marathi filmmakers and make remakes to promote them.
Jadhav was here Sunday as a panelist for a session on “Cinemas of India – Marathi Cinema” at the ongoing Film Bazaar.
At the session, the director, who takes inspiration from his surroundings for his films, said: “Marathi stories are the hero. The stories decide music, casting and the treatment required.”
Filmmaker Paresh Mokashi, another panelist, had a different opinion to share.
“Stories are not important. What we create out of stories is more important. It is about how a filmmaker takes on a subject. Whether it engages the audience or not, is important,” said the award-winning director of Marathi film “Harishchandrachi Factory”.
He was also all praise for the new producers of Marathi films.
“There was a time when only 10 to 15 Marathi films used to release (in a year). Now, there are around 150 films made in Marathi every year. I will give credit to the new producers who want to do something in the field of cinema,” said Mokashi.
Nikhil Sane, senior vice president, Zee Marathi and Zee Talkies, who was also a part of the session believes that filmmakers need to look beyond satellite rights and theatres to earn profit.
“We need to reach out to audience outside India too. We need to evolve the process. We tried with ‘Time Pass’ by releasing it in Singapore. We are working on it,” he said.