Krsna
New Delhi, Nov 1 (IANS) His first music video “Last Night” reached the number five position on the Vh1 International music charts, and now Indian hip-hop artist and rapper Krsna has released a new music video of the title track “Sellout” from his eponymous album.
The album was released in May this year, but a video of the title track has been released recently for his fans.
“‘Sellout’ is a song about the dichotomy every artist faces, making a choice between staying true to the art form or selling out to make a larger commercial impact. The two paths rarely intersect and remain a point of contention,” the rapper said in a statement.
“I named my album ‘Sellout; as well, as a response to people telling me that I should have never gone mainstream and that they preferred the more serious music I made earlier on in my career,” he added.
The album has been launched under Universal Music India.
Devraj Sanyal, managing director of Universal Music India, said: “The response that this project has received on the back of its ContraBands’ launch has been extremely encouraging and it’s only befitting that we follow-up the lead single/video ‘Last Night’ with ‘Sellout’, which is a brilliant clutter-breaking record by Krsna that sets standards for all hip-hop records arising out of India.”