As part of the campaign, she had earlier channelled icons Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and Madonna, reports eonline.com.
The campaign offers a modern take on beauty throughout the decades.
The photographs show Paltrow with tousled platinum waves, a sultry red lip and eye-widening mascara. She sports a peach cardigan and skin-tight, polka dotted pedal pushers