Swiss watch brand TAG Heuer introduced newest addition to its family – Bollywood heartthrob Ranbir Kapoor – and its new ad campaign “Don’t Crack Under Pressure” here Tuesday. The actor says the campaign is about “pressure that keeps you going in life”.
“This is a campaign that TAG Heuer is re-introducing which is about individual identity and not giving up under pressure. It’s a kind of pressure that keeps you going in life. I think everybody will connect and identify with the campaign,” said Ranbir at the event at Buddh International Circuit.
The setting looked like an exhilarating racing event with energetic performance by cheerleaders, car stunts on the race track and Ranbir paragliding onto the track. Amidst cheering, Ranbir took a lap of the circuit and then unveiled his ad visuals.
The visuals are high on sophistication and style value with Ranbir in a dapper look. The black and white visual of the actor exudes a timeless charm.
“This is the first time I have seen my visual. I think that I look better in black and white,” said the 32-year-old actor.
The “Barfi!” actor says pressure is often used as a negative connotation. But he thinks pressure is a good thing.
“We all are under some kind of pressure be it work, family, time, marriage or bathroom pressure. I think best of us comes out under pressure and help us achieve glory,” he said looking relaxed in a TAG Heuer jacket teamed up with jeans.
The brand is not only endorsed by internationally acclaimed stars like Cristiano Ronaldo, Maria Sharapova, Cameron Diaz, Jenson Button to name a few and Bollywood’s King Khan – Shah Rukh – as well. Ranbir says he is “pleased to be a member of the family”.
“It’s a bit surreal for me. I used to look and admire Shah Rukh’s visual and think that I want this watch. I wanted to be a part of this brand for a long time,” the actor said.
What’s the kind of pressure Ranbir feels?
“The pressure that keeps lingering in my mind is to do well tomorrow and evolve as an actor and grow in my field,” Ranbir said.
The watch brand also introduced Formula one time piece, which was presented to the actor. The actor pointed out that one of the perks of endorsing the brand is that “you get free watches”.