Dynamic Creative Optimization
See your ads work smarter.
DCO empowers brands to serve the most relevant creative to each audience — whether it’s a single targeted message or a dynamic rotation of creatives that adapts in real time via The Trade Desk.
Live Creative Preview
Creative formats
Single Creative & Rotation Model
Single Creative & Rotation Model
Single Creative
A fixed creative served consistently to the target audience — one message, one design.
Rotation Creative
Multiple creatives served in rotation — the ad dynamically cycles to keep messaging fresh and relevant.
Format
Display — 320×265
Platform
The Trade Desk
Optimization
Dynamic Creative
Status
Live Preview
Previews served directly from The Trade Desk’s creative platform.