Dynamic Creative Optimization
DCO empowers brands to serve the most relevant creative to each audience — whether it’s a single targeted message or a dynamic rotation of creatives that adapts in real time via The Trade Desk.
Live Creative Preview
A fixed creative served consistently to the target audience — one message, one design.
Multiple creatives served in rotation — the ad dynamically cycles to keep messaging fresh and relevant.
Previews served directly from The Trade Desk’s creative platform.